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GreedyGame launches 'PubScale,' the world's first all-in-one AI-powered pl
Updated : 2 weeks ago IST
Bangalore (Karnataka) [India], March 6 (ANI/NewsVoir): GreedyGame, a leading app growth and monetization company, has announced the launch of 'PubScale', an all-in-one AI-powered platform for publishers. PubScale is a one-stop growth and monetization platform for mobile apps, website and gam
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Duty of manufacturers, service providers, advertisers to ensure ads do not
Updated : 3 weeks ago IST
While delivering his keynote address virtually at the #GetItRight Brand Influencer Summit 2023 organised by the Advertising Standards Council of India (ASCI) in Mumbai today, he provided valuable insights into the importance of responsible advertising and consumer protection.
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Twitter offers free ads to woo back advertisers: WSJ
Updated : 2 months ago IST
The tech company is dangling free ad space by offering to match advertisers' ad spending up to USD 250,000, according to emails reviewed by The Wall Street Journal. The full USD 500,000 in advertising must run by February 28, the emails said. Twitter didn't respond to a request for comment.
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Meta appoints Vikas Purohit as head of Global Business in India
Updated : 2 months, 1 week ago IST
Purohit will spearhead the company's strategic relationship with the country's leading brands and agencies to drive Meta's revenue growth across key channels in India
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Advertisers back on Twitter: Elon Musk
Updated : 3 months, 2 weeks ago IST
Musk tweeted on Sunday: "Just a note to thank advertisers for returning to Twitter." The CEO of Tesla as well as Twitter, earlier this week, had tweeted and criticised tech giant Apple, saying that, "Apple has also threatened to withhold Twitter from its App Store, but won't tell us why (sic
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Advertisers abandon Twitter amid layoffs, Owner Elon Musk blames activist
Updated : 4 months, 2 weeks ago IST
Amid fears of misinformation and hate speech proliferated on Twitter platform under Elon Musk's leadership, advertisers are abandoning the social media platform.
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Elon Musk threatens to name shame advertisers who are backing out from Twi
Updated : 4 months, 2 weeks ago IST
Tesla CEO Elon Musk threatened to name-shame the advertisers who are backing out from Twitter after the micro-blogging site announced mass layoffs.
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MX Player to livestream T20 Cricket, UAE vs Bangladesh Friendship Series
Updated : 5 months, 3 weeks ago IST
Mumbai (Maharashtra) [India], September 24 (ANI/Mediawire): Home to over 200,000 hours of content across 800+ originals and international and dubbed content, MX Player continues to lead the way as the world's second app to have crossed over 1 billion downloads. Continuing to expand and grow
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Centre warns advertisers, broadcasters against misleading, surrogate ads
Updated : 6 months, 3 weeks ago IST
New Delhi [India], August 31 (ANI): The Ministry of Consumer Affairs, Food and Public Distribution on Wednesday directed advertising agencies to ensure strict compliance of guidelines on surrogate advertisements.
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CCPA issues 129 notices to advertisers for consumer protection
Updated : 7 months, 3 weeks ago IST
New Delhi [India], July 26 (ANI): After completing two years of its establishment on July 24, the Central Consumer Protection Authority on Tuesday issued as many as 129 notices, of which 71 were for misleading, 49 for unfair trade practices, and nine for the violation of consumer rights.
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Clinch partners with IAS to launch industry-leading automated tag wrapping
Updated : 8 months, 3 weeks ago IST
New York [US], June 30 (ANI/PRNewswire): Clinch, the leader in the dynamic ad serving, personalization and creator of Flight Control, the Omnichannel Campaign Management Platform, announced today a partnership with Integral Ad Science, (Nasdaq: IAS), a global leader in digital media quality,
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IAS announces campaign sync solution with Xandr's invest DSP to match adve
Updated : 8 months, 3 weeks ago IST
New York [US], June 28 (ANI/PRNewswire): Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the launch of its Quality Sync Pre-bid Segment. Currently accessible in Xandr's Invest DSP globally and other DSPs soon, the solution allows advertisers to se
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