London [United Kingdom], Mar 28 (ANI): Cambridge Analytica (CA), which is in the midst of the Facebook data privacy storm, has come to the fore and responded to the hearing of the Digital, Culture, Media and Sport Committee, saying that whistleblower Chris Wylie had "no direct knowledge of the company's work or practices since 2014."
"Chris Wylie was a part-time contractor who left Cambridge Analytica in July 2014 and has no direct knowledge of the company's work or practices since that date. He was at the company for less than a year, after which he was made the subject of restraining undertakings to prevent his misuse of the company's intellectual property while attempting to set up his own rival firm. He was not, as he claims, a founder of Cambridge Analytica," the firm, said in a statement.
The company, founded by Stephen K. Bannon and Robert Mercer, a wealthy Republican donor who has put at least USD 15 million into it, offered tools that could identify the personalities of American voters and influence their behaviour.
The so-called psychographic modelling techniques, which were built in part with the data harvested from Facebook, underpinned the company's work for then-Republican nominee and US President Donald Trump's campaign in 2016.
This comes after immense pressure on Zuckerberg from lawmakers, the media and the public after the Facebook founder last week apologised for data breach and said the platform had made "mistakes".
The sources believe Zuckerberg's willingness to testify will also put pressure on Google CEO Sundar Pichai and Twitter CEO Jack Dorsey to do the same.
Senate Judiciary Chairman Chuck Grassley has officially invited all three CEOs to a hearing on data privacy on April 10.(ANI)