Mumbai (Maharashtra) [India], September 9 (ANI/NewsVoir): Radio City gears up to celebrate Ganeshotsav virtually with its various festive initiatives across the country. The special celebrations will witness Radio City's renowned RJs bringing the festive mood to its listeners in the comfort of their homes. Channelizing the celebratory spirit on the digital platform due to the pandemic restrictions on crowding, this Ganeshotsav is all set to raise the bar higher than ever as excitement levels soar, with Radio City extending its unique festivities to millions of its listeners across 11 cities in Maharashtra, Bangalore, Hyderabad and Vizag.
For Mumbai, Radio City initiates 'City Cha E-Bappa' where we will feature popular celebrities sharing their Ganpati celebrations with Radio City RJs virtually. Well-known celebrities like Sonu Nigam, Manish Paul, JP Dutta, Shankar Mahadevan, and others will connect from their homes and share glimpses of their celebrations with Mumbai's listeners. Apart from conversations with famous personalities, RJs will share podcast documentaries of Ashtavinayak Ganpati in Maharashtra while encouraging listeners to always observe the safety protocols. Radio City has given Ganesh idols through regular contest on its morning and mid-morning shows.
Bangaloreans get to welcome Lord Ganesha while also bringing home some goodies. Radio City will air different programs to bring the feel of the various pandals while celebrating the Radio City Ganesh Utsav with live Ganesha aartis, stotras, contests, festive recipes, and much more. RJ Rajas will give the listeners a glimpse into the festive mood and use his expertise in exploring favorite food outlets in the city. Apart from social media mentions, RJs will be making fun reels in Kannada to highlight important topics among Radio City listeners.
Hyderabad & Vizag are gearing up to welcome eco-friendly Ganesha idols, the popular initiative spearheaded by Radio City. During the days leading up to Ganesh Chavithi, Radio City Ganeshotsavam is all set to give away eco-friendly Ganeshas to listeners who call On-Air. The city is all set to enjoy pandal-style celebrations with their favorite stars, singers, and an aarti every evening from 5 pm to 9 pm throughout the 9 days of Ganesha On-Air with Radio City RJs.
Kartik Kalla, Chief Creative Officer, Radio City said, "This year, our special Ganpati festival initiatives across cities truly exemplify our belief in reimagining creative ways to celebrate with our audiences. Through various campaigns across cities, we hope to enable our audiences to experience the festive spirit within the comfort and safety of their homes. As the concern for the third wave looms close, we at Radio City will continue to celebrate the country's unwavering spirit during this special season that resonates joy, peace, and happiness among our listeners in a safe and responsible way as one of the country's most popular entertainment destinations."
On Ganesh Chaturthi, the Mid-Day Digital Tabloid brings readers Ganpati Aarti Live from Ganesh Galli's renowned Mumbaicha Raja Mandal. Mid-Day Digital Tabloid readers can welcome the Vignaharta and get the darshan of Ganesh Galli's Mumbaicha Raja from the comfort of their homes. On 10th September, subscribers can log in and have the first darshan and watch the aarti all day strating 7:00 am onwards and also view the final darshan and aarti of Mumbaicha Raja before the visarjan, on 19th September. The tabloid will also engage its subscribers with festive posts, social media stories, and exciting contests. Subscribe Now: epaper.mid-day.com.
Rachna Kanwar, Chief Operating Officer, Digital Media - Radio City and Mid-Day said "For us at Mid-Day, there is no greater joy than connecting with our loyal base of readers in this special way, and spreading the festive cheer across the country. Being one of the country's most trusted sources of news, we are elated to share the latest updates on the auspicious Ganesh Chaturthi celebrations. As we spearhead these unique festivities two years in a row, we take great joy in being an intrinsic part of the important celebration and bringing the live aarti to our readers, helping them create priceless memories while engaging our subscribers in a truly responsible manner by going virtual this time."
Combining On-Air with digital promotions, Radio City RJs will engage the audiences with jingles, promos, and contests related to the festival. Apart from promoting social media platforms, RJs will be making fun reels while highlighting the importance to follow COVID protocols during the celebrations. Mid-Day will also be promoting the Mumbaicha Raja Aarti across its social media platforms and would also be doing contests during the Ganpati festival. Radio City and Mid-Day has always cherished the festive spirit by entertaining its listeners and readers with content that resonates and adds on to their celebrations.
Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Being the first FM radio broadcaster in India and with over 20 years of expertise in the radio industry, Radio City has consistently been the number one radio station in Bengaluru and Mumbai with 24.8% and 15.1% average listenership share respectively. (Source: RAM Data, TG: 12+ Period: Week 1, 2013 to Week 24, 2021). Radio City Delhi ranks #3 with 12.6% average listenership share (Source: RAM Data, TG: 12+ Period: Week 1, 2019 to Week 24, 2021.
Music Broadcast Limited currently has 39 stations across 12 states, comprising 62% of the country's FM population. Radio City reaches out to over 69 million listeners in 34 cities covered by AZ Research 2019 (Source: AZ Research Report). The network provides terrestrial programming along with 17 other web-stations, through its digital interface, www.radiocity.in.
Radio City has spearheaded the evolution of FM radio by offering content that is unique, path-breaking and invokes city passion amongst listeners with its brand philosophy of "Rag Rag Mein Daude City". The network introduced humour and the concept of agony aunt on radio with Babber Sher and Love Guru respectively. It also initiated Radio City Freedom Awards, a platform to recognize independent music and provided a launch pad to budding singers with Radio City Super Singer, the first singing talent hunt on radio.
Radio City bagged 85 awards across national and international platforms like Golden Mikes, India Radio Forum, New York awards, ACEF awards etc. in FY 2019-2020. Radio City has consistently featured for the 7th time in 'India's Best Companies to Work For' study conducted by Great Place to Work Institute. Radio City has also been recognized in 'India's Best Workplaces for Women - 2019' and has ranked amongst the Top 75 organizations on the list. In 2020, Radio City ranked 4th in 'Best Large Workplaces in Asia', according to the GPTW survey.
Mumbai's homegrown newspaper - Mid-Day is a 42-year-old brand that is squarely focused on the city and its residents. Considered the last word in local news, it effortlessly straddles in-depth local reportage with exclusive entertainment news and robust sports coverage. Mid-Day was the first newspaper to introduce a daily entertainment section with detailed and accurate news about the film, television and web industry, making Hitlist a game changer in daily journalism.
It's around-town section The Guide is the city's only leisure guidebook to offer free and fair coverage of all that's new and worth experiencing in the city. Mid-Day's annual recognition of the best food and drink establishments to have opened in Mumbai - The Guide Restaurant Awards - has set a benchmark by being the only no-fear, no-favour F&B honour that the city hosts. Mumbai's favourite tabloid continues to rank amongst the top 10 English national dailies as per IRS. (Source: IRS 2019 Q1 to Q4 (AIR))
Staying one step ahead, Mid-Day has launched an interactive digital tabloid to keep its readers updated about the happenings in the city. For the first time ever in the history of print media, the first-of-its-kind digital tabloid is available on smartphones, laptops and tablets at an unbeatable price of Rs1 per day. Combining the traditional feel of newspaper reading with contemporary technology, Mid-Day also launched its mobile app which is exclusively for subscribers. With fast-loading and optimised interface, readers can now stay updated with all things #MadeinMumbai anytime, anywhere.
Mid-Day is a subsidiary of Jagran Prakashan Ltd. (JPL), India's leading media and communications group, with interests across print, radio, OOH, activation, mobile and digital, making it one of the largest media businesses in the country.
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