Product of the year's 10th anniversary celebrations see top brands win recognition

ANI | Updated: Apr 26, 2018 18:23 IST

Mumbai [India], Apr 26 (ANI-BusinessWireIndia): Procter and Gamble dominated the Product of the Year Awards 2018 along with Havells. Prominent among the others who were felicitated for their innovative products were Nestle, Max Bupa Health Insurance, ICICI Prudential Life Insurance, Acute Energizer and Nerolac.

A pan India survey conducted by Nielsen determined the Winners in each category.

The night was all about innovation and attended by some legends from the industry.

A Jazz duo welcomed the guests which was followed by a panel discussion titled 'Innovation Must Be Disruptive'. This had some heavyweights from the industry like Pops K V Sridhar and Ambi Parameswaran on the panel and regaled the packed gathering.

Shaheen Mistri, CEO, Teach for India, a massive innovator in the field of education shared some interesting insights and perspectives that resonated tremendously with an audience that connected easily to the massive impact that her organisation is making.

Then it was the turn of the Chief Guest, Sudhir Sitapati, Executive Director, Unilever, who made a riveting presentation on Innovation with some examples over the decades. His rich experience and lucid manner ensured that he had the crowd's rapt attention.

Product of the Year's Partners that were in attendance were:

Research: Nielsen

Media: Bloomberg Quint

Knowledge: SP Jain Global School of Management

Digital: Social Samosa

Outdoor: Bright Outdoor Media

Cyrus Broacha was on fire with his trademark brand of humour and had the crowd in splits as they alternated between the serious and recreational aspects of the evening.

Mike Nolan, CEO, Product of the Year Management said, "Product of the Year is the power of the people. Thousands of products are launched each year. Product of the Year helps people find the best innovations."

Raj Arora, CEO, Product of the Year India, said "Product of the Year was founded 30 years ago in France and continues to be useful to marketers across the globe. Our deepening engagement with our winners, participants and research partner allows us to keep sharpening the process. We hope and believe that our winners will be able to use this recognition to advantage."

The Chief Guest, Sudhir Sitapati, Executive Director Hindustan Unilever said, "The purpose and scope of innovation is vast. Recognizing innovation from the lens of the consumer is useful. Only really breakthrough NPDs change brand trajectory. Failing brands innovate more, successful brands just innovate better. Product of the Year has been in the space of innovation for three decades now and keeps getting increasingly relevant."

About Product of the Year

Product of the Year (POY) - is an international standard of consumer recognition that was founded 30 years ago in France and is currently in over 40 countries. It helps guide the consumer to the best products and rewards manufacturers for their quality and innovation.

Below is a list of Product of the Year 2018 Winners.


1Air CoolerHavells Freddo-i Desert Cooler

2BeveragesAcute Fruit Energizer

3Ceiling FansHavells Enticer Art

4DiapersPampers Premium Care Diaper Pants

5Electric ToothbrushOral-B PRO 2000 Electric Rechargeable Toothbrush

6Hair CreamPantene Oil Replacement

7Health InsuranceMax Bupa GoActive Health Insurance Plan

8Infant NutritionNestle Ceregrow

9Infant SnacksNestle Ceregrow NutriPuffs

10Kitchen AppliancesHavells Stilus Juicer Mixer Grinder

11Life InsuranceICICI Pru Heart/Cancer Protect

12Liquid DetergentsAriel Matic Concentrate Liquid Detergent

13PaintsNerolac Excel Mica Marble

14Premium Water PurifierHavells DigiTouch & DigiPlus

15Sanitary NapkinsWhisper Ultra Soft

16Shampoo & ConditionerHead & Shoulders 2 in 1 Shampoo + Conditioner

17Water HeaterHavells Adonia R

18Water PurifierHavells Max, Pro & UV Plus. (ANI-BusinessWireIndia)