Jabong envisions 80 pct sales growth via 'Big Brand Sale'

ANI | Updated: Jan 22, 2018 19:19 IST

New Delhi [India], Jan 22(ANI): Online fashion marketplace Jabong targets 80 percent sales growth and seven-fold revenue growth over average daily sales with its Big Brand Sale, scheduled from January 25 to 28.

"In line with Jabong's affluent target audience with highest share of Sec A1 consumers, this sale focuses more on premium global and Indian brands with exclusive lines and discounts. We expect 80 percent growth and 20 million sessions during the sale. The Big Brand Sale offers our customers an opportunity to acquire premium global brands at less than half the price. The Big Brand Sale is also expected to expand Jabong's customer base significantly," said Gunjan Soni, Head of Jabong.

The four-day fashion festival at Jabong.com will feature premium brands like Mango, Forever 21, Next, Adidas, Lee Cooper, Blackberry's and Carlton London, among others.

"This time around, we expect to double sales over the previous edition of the sale. We are expecting over five million users to participate in the sale to avail of exciting offers on international and Indian brands," said Soni. (ANI)